Event Type: Launch Event – Guyana Fashion Week 2013
Date : 4th August,2013
Location: Herdmanston Lodge, Georgetown, Guyana
Launch Vision: Bringing Life to Fashion and Bringing Fashion to Life.
Actual Outcome: A Live Funeral
My Time of Arrival: 7:30pm
Invitation: The cover photo for the invitation which showcased Miss Arti Cameron was absolutely magnificent. However, GFW decided to play the role of Ashton Kutcher and punk my gullible ass. The picture had no resemblance to the actual Launch of GFW 2013. The material on which the invitation was printed on was very similar to that of a fish fry ticket. Even if GFW used recycled paper they should have used their imagination a bit more. A pop up invitation would have looked awesome.
Invitation Standard: Mediocre
Cover Photo used for Invitations and Promotional Material
Seating Arrangement: There was no seating arrangement. Most persons were standing eating their imaginary fish fry.
Seating Arrangement Standard: Fish Fry Level
Show Guidance: There was no programme handed out. At one point the MC said next we will have a song followed by the person isn’t here then oh the person has been located. A programme would have been nice or the MC knowing if all the participants were present before they started.
Show Guidance: Extremely Poor
Location: The launch of GFW was held at the Herdmanston Lodge and not at an aquatic or an aquatic related location. Despite the fact that both Richard Young and Sonia Noel marketed the event around water and it’s sustainable particles. There was no water or any water related significance highlight. The environment at the time of launch ( 7:30pm) appeared as a funeral as the models of GFW 2013 made their debut in All Black dresses. There was no sign of a catwalk however, models strutted themselves freely in-front of the office of Hermdmanston Lodge and it’s staff. Free Show Tun Up.
Location Standard : Poor Effort with no sign of imagination.
We are on duty. Guarding unfinished garments.
Tip: The creative director needs to stop impersonating Karl Lagerfeld and start feeding off of the man’s marketing strategies that don’t comprise only of personal styling.
Model Diversity: Models ranged from different ethnic groups and body types. There was no sign of segregation. This was a superb example set for the international fashion industry. However, the only model that managed to strut it like it’s hot was Melessa Payne. I feel she is somehow overshadowed and underrated. Well done Melessa
Overall Model Standard: Adequate
L.B.D and different types of models in abundance.
Designer Showcase: They were several designers that showcased a preview of what will be seen at Guyana Fashion Week come October 2013. The designers were introduced by Mr Richard Young as their pieces lit up the alley way catwalk. Some designers were said to be Guyanese living overseas and participants from former designer competitions. Most of the garments looked unfinished and hurried. They were primarily made from materials such as satin, cotton and linen. However, nothing stood out or maybe the lighting and cramped environment were contributing factors . On another note one Designer managed to showcase a dress that was said to be newly created for his October debut, however the garment was on display for many months at the designer’s Brickdam Showroom in Guyana.
Designer Showcase Standard: A Very Poor Effort
My period decided to stick around whilst the designer’s creative ability was put on pause. The Table Cloth Look.
Designer Tip: Upcoming designers need to come to terms with the fact that they cannot mimic the strategy of Coco Chanel. Upon entering the fashion industry they must come with a fresh concept and identity. There is dire need to develop the brand’s identity before the capitalizing on diffusion trends could start. Designers should start investing in sewing classes and probably hire pattern cutters before attempting to make a table cloth look worth it. Fittings before the show is also very vital.They must be able to comprehend that fashion has many different languages and each designer should speak his or her own dialect.
Observation: Sonia Noel’s Speech – During the course of the launch Sonia Noel stated that John Public and other consumers should sponsor outfits created by the designers to boost the local fashion industry. It is of my belief that as a consumer we buy the things that we love and deem worthy not pity. This is the Fashion Industry not Jamzone Loan Zone. Ain’t nobody got time to feel sorry for nobody that wants a free ride. Consumers are not offered loans to buy pity clothes.To get anywhere in life you must make sacrifices and you must roll with the punches that is, if you want it that bad. Investors need to see effort. Poorly sewn clothes and unimaginative efforts will not attract anyone . Well at least not me. It was an utter embarrassment to hear Sonia Noel make such a statement.
Sonia would you buy a half finished garment???
I think there should be more time spent on planning and organizing. The creative director should also bear in mind from the time an investor picks up an invitation, they are being judged. It is very important that your vision reveals itself in the location, designers, models and all other show features. Money and sponsorship do play an integral role , but in order for you to get anyone on your side, you need to operate at your capacity and at your best. GFW 2013 could have used the venue during the hours of 4:30 to 6:30. To achieve the aquatic scene, sprinklers could have been installed and models could have debuted themselves in skin toned bodysuits. This would have signified new life and their sustainable water particles movement they wanted oh so much.
How do you think they could have improved?
Lets make up for our lack of imagination by posting pictures from ancient fashion weekend on the walls of Herdmanston Lodge.
BTW this is what I wore
P.S. I didn’t hire a professional photographer. I wanted to show you it raw rank. See GT Vibrations for more pics. I hope they don’t fool you.